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“A fascinating read that is hard to put down.” —VolksAmerica
“A spirited history of a pivotal era in American advertising.” —Wallpaper
“Dominik Imseng has captured the very essence of how and why the Volkswagen campaign made the making of ads an art form.” —Bob Kuperman, former President and CEO of DDB New York
Read a free sample chapter.
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It wasn’t German engineering only that made the Volkswagen Beetle an icon. It was a Manhattan advertising agency, too.
Started in 1959 by Doyle Dane Bernbach (DDB) and continued until the early ’70s, the ads for the Volkswagen Beetle are considered the best of all time.
More than just promoting a car, they promoted a new kind of advertising. Charming. Intelligent. Honest.
And the Volkswagen ads didn’t change the ethos of advertising only. They helped trigger the Cultural Revolution of the 1960s.
Based on extensive interviews with advertising greats involved in the campaign, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep will change how you think about the art of persuasion and the power of creativity.
Read a free sample chapter.
ORDER THE BOOK ON AMAZON
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Dominik Imseng 